PRIVACY POLICY
Last updated: June 26, 2026
This Privacy Policy describes how Diamante Eyewear LLC (“Diamante Eyewear,” “Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit https://diamante-eyewear.com (the “Website”), purchase our products, or otherwise interact with us (collectively, the “Services”).
By using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our policies and practices, please do not use the Services. If you have any questions, contact us at info@diamante-eyewear.com.
1. Who We Are
Diamante Eyewear LLC is a Wisconsin limited liability company located at 2751 N Mayfair Road, Suite B, Wauwatosa, WI 53222, United States. For the purposes of applicable data protection laws, we are the “controller” responsible for your personal information.
2. Information We Collect
We collect the following categories of personal information:
- Information you provide directly — name, billing and shipping address, email address, telephone number, account login credentials, order history, and any information you submit through forms, account registration, wholesale applications, newsletter sign-ups, or customer-service communications.
- Payment information — when you make a purchase, your payment card details are collected and processed directly by our payment processors (Stripe, Inc. and WooPayments). We do not store full payment card numbers on our servers.
- Information collected automatically — when you use the Website, we and our service providers automatically collect device and usage information, including IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits, through cookies and similar technologies. See our Cookie Policy for details.
- Information from third parties — we may receive information about you from advertising and analytics partners, payment processors, and shipping providers in connection with your use of the Services.
3. How We Use Your Information
We use your personal information to:
- process, fulfill, and deliver your orders, including shipping and returns;
- create and manage your account, including wholesale accounts;
- process payments and prevent fraud;
- communicate with you about orders, products, services, and promotional offers (where permitted);
- operate, maintain, personalize, and improve the Website and our products;
- measure the performance of our marketing and understand how visitors use the Website; and
- comply with our legal obligations and enforce our terms and policies.
4. Legal Bases for Processing (EEA/UK Visitors)
If you are located in the European Economic Area or the United Kingdom, we process your personal information only where we have a valid legal basis to do so: (a) to perform our contract with you (for example, to fulfill an order); (b) with your consent (for example, for non-essential cookies and marketing communications); (c) for our legitimate interests (for example, to secure and improve the Website), provided these are not overridden by your rights; and (d) to comply with a legal obligation.
5. Cookies and Tracking Technologies
We use cookies and similar technologies for essential site functionality, analytics, and advertising. Non-essential cookies are only set in accordance with your consent preferences, which you can manage at any time through the cookie banner or our preferences center. For a full description of the cookies we use and your choices, please see our Cookie Policy.
6. How We Share Your Information
We do not sell your personal information for money. We share personal information only as described below:
- Service providers — we share information with trusted third parties who perform services on our behalf, including: Stripe and WooPayments (payment processing), ShipStation (order fulfillment and shipping), Mailchimp (email marketing and newsletters), and Google (website analytics).
- Advertising partners — subject to your consent where required, we use Meta (Facebook/Instagram) Pixel and Google advertising tools, which may receive certain information about your activity on the Website to measure and deliver advertising. Under certain U.S. state laws, this activity may be considered “sharing” for cross-context behavioral advertising. You may opt out as described in Section 9.
- Legal and safety — we may disclose information to comply with applicable law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Diamante Eyewear, our customers, or others.
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to satisfy any legal, accounting, tax, or reporting requirements, and to resolve disputes and enforce our agreements. When personal information is no longer needed, we securely delete or anonymize it.
8. Data Security
We maintain administrative, technical, and physical safeguards designed to protect your personal information. Payment transactions are encrypted and processed by PCI-compliant payment providers. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
9. Your Privacy Rights
9.1 California Residents (CCPA/CPRA)
If you are a California resident, you have the right to: (a) know the categories and specific pieces of personal information we have collected; (b) request deletion of your personal information; (c) request correction of inaccurate personal information; (d) opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising; and (e) not be discriminated against for exercising your rights. To opt out of sharing for advertising, use the “Do Not Sell or Share My Personal Information” / cookie preferences link on our Website, or contact us at info@diamante-eyewear.com. We also honor opt-out preference signals such as Global Privacy Control (GPC). You may use an authorized agent to submit a request on your behalf.
9.2 EEA/UK Residents (GDPR)
If you are located in the EEA or the UK, you have the right to access, correct, update, or request deletion of your personal information; to object to or restrict certain processing; to data portability; and to withdraw consent at any time where processing is based on consent. You also have the right to lodge a complaint with your local data protection authority.
To exercise any of these rights, contact us at info@diamante-eyewear.com. We will respond within the timeframes required by applicable law. We may need to verify your identity before fulfilling your request.
10. International Data Transfers
We are based in the United States, and your personal information will be processed in the United States and other jurisdictions that may have data-protection laws different from those in your country. Where required, we implement appropriate safeguards for such transfers.
11. Children’s Privacy
The Services are not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
12. Third-Party Websites
The Website may contain links to third-party websites and services that are not operated by us. This Privacy Policy does not apply to those third parties, and we encourage you to review their privacy policies.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of the Services after changes become effective constitutes acceptance of the revised policy.
14. Contact Us
If you have questions or concerns about this Privacy Policy or our handling of your personal information, please contact us:
Diamante Eyewear LLC
2751 N Mayfair Road, Suite B
Wauwatosa, WI 53222, United States
Email: info@diamante-eyewear.com
